DeRomo’s Gourmet Market & Restaurant advertises themselves as a full-service Italian experience, offering everything from reservations in their dining room to craft pastas sold in their market to exclusive events hosted on-site for the Bonita Springs, Florida community and guests visiting from out of town.

This eight-month long project involved creating a visual look from an established brand guide applied to two email campaigns per month aimed at highlighting different promotions such as discounts on market items, special catering opportunities, or monthly themed events. Over the course of this project, DeRomo’s saw a consistent 44% open rate across all email campaigns; 7% above industry average and a 10% increase from the previous eight months as well as a 2% click rate; 1.1% above industry average, and a 100% increase compared to the previous eight months.